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LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.
Agencies whose reputation was built on big, populist campaigns, found the pain barrier hard to overcome. None more so than JWT, which last year continued the cathartic process of transformation from an operation that seemed old-fashioned into something modern and relevant.
The impact of digital was felt no less in the media world, with agencies restructuring to adapt to the needs of clients and, in many cases, in reaction to changing structures at media owners as TV companies and newspapers embraced digital.
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.
The top 300 agencies by 2007 billings, using figures from Nielsen Media Research.
