New business leagues (14 September 2012)
13 Sep 2012
In media, Goodstuff picks up two wins: Unibet and AllSaints
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24 May 2013: Changes in the middle of the table as Bartle Bogle Hegarty, WCRS, The Corner, McCann and Isobel all pick up an account each.
In media, Goodstuff picks up two wins: Unibet and AllSaints
101 moves up to 9th place in the creative league after winning the French Connection account
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...