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Sponsorship Leagues 2011

10 Oct 2011 | by Kim Benjamin

Brands are increasing their investment in sponsorship while weighing up whether to back niche events or spread their budget across multiple types of entertainment, writes Kim Benjamin.

Market research leagues 2011

20 Sep 2011 | by Kim Benjamin

Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.

Direct marketing and sales promotion leagues 2011

30 Mar 2011 | by Kim Benjamin

With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point.

Sponsorship Leagues 2010

06 Oct 2010 | by Ed Kemp

Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands.

Field Marketing Leagues 2010

11 Aug 2010 | by David Tiltman

With the recession on the wane, the industry is looking forward to a period of renewed growth. However, plenty of pitfalls remain in the struggle for big wins.

Design Leagues 2010

30 Jun 2010 | by Scott Billings

Specialist agencies have had to adapt as cash-strapped clients demand work that looks beyond on-shelf standout to the total brand experience.

Customer Publishing Leagues 2010

16 Jun 2010 | by Robert McLuhan

Customer publishers took a hit last year as clients reined in their budgets. Yet the outlook is positive, with agencies reporting more pitch activity and a willingness to innovate.

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.

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