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The top UK advertising agencies based outside of London.
The media sector has consolidated its position as one of the most productive, efficient and profitable of the marketing and communications sector. Media buyers are well placed to deal with a significant downturn but will need all of their experience and resources to manage their way through.
The digital sector grew income more than any of the other marketing services disciplines, but struggled to convert this into operating profits. Gross income across the Top 30 agencies increased by 18 per cent, continuing the sector's trend for year-on-year growth.
The Top 40 DMSP agencies reported modest total growth in gross income of 3.7 per cent in their most recent filed accounts. Anecdotal evidence suggests that the majority of even this modest growth was achieved in the earlier part of 2008.
Kingston Smith W1's latest annual survey on financial performance promises to be the final set of encouraging results before the full effects of the recession are revealed.
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.
The top 300 agencies by 2007 billings, using figures from Nielsen Media Research.
