Digital Leagues 2010
20 Oct 2010 | by Kim Benjamin
Continuing economic uncertainty and shifting client demands are spurring digital agencies to revisit the 'integrated versus specialist' debate and broaden their offerings.
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Some big brands are switching their spend away from online display advertising as social media comes to the fore.
Continuing economic uncertainty and shifting client demands are spurring digital agencies to revisit the 'integrated versus specialist' debate and broaden their offerings.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Online advertising has long been seen as the saviour of the advertising industry, but times are tough.