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New business leagues (22 April 2011)

Partners Andrew Aldridge enter the creative league after winning the Wickes account.

New business leagues (15 April 2011)

MediaVest Manchester, All Response Media and Bygraves Bushell all enter the media new business leagues this week.

UKOM/Nielsen Top 100 online brands: Feb 2011

League table of the UKOM/Neilsen top 100 online brands.

National newspaper ABC figures for March 2011

A breakdown of the key figures from the March 2011 ABC report.

New business leagues (8 April 2011)

CHI & Partners slips into the league after winning the account for SoBe.

Vanessa Canzini, eBay: Don't lose the brand magic

It is crucial to reshape a brand to reflect reality, but never lose sight of what makes it special.

Reputation management history lessons

A solid strategy for reputation management is an essential element of contemporary business. But Virgin Atlantic's Greg Dawson, GlaxoSmithKline's Phil Thomson and eBay's Vanessa Canzini, consider which figures from history would have excelled as reputation managers.

Client View - Nick Hindle, McDonald's: Managing the McFightback

McDonald's describes how it has resuscitated its reputation - and won over one of the brand's harshest critics, Jamie Oliver.

Fraser Hardie, Blue Rubicon: The reputation gain

Companies that reveal their genetic code add hundreds of millions of pounds to their value.

Glenn Manoff, O2: Off the coverage drug

Aim for a bolder communications strategy by measuring your organisation's reputation.


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