How would you deal with an assault from UK Uncut on your clients?
14 Sep 2011 | by Lynsey Barber
Leading PROs share their advice on how to handle protest activity.
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New business leagues (14 October 2011)
14 Oct 2011
Maxus takes the lead in the Media league this week after winning the Karcher account
Charlie O'Rourke, AIMediaComms: The value of reputation.
14 Sep 2011 | by Charlie O'Rourke, AIMediaComms
The ability to manage stakeholders is vital to uphold corporate reputation and to build trust.
Edward Walsh, APCO: Juggling the DNA approach
14 Sep 2011 | by Edward Walsh, APCO
Corporate reputation management is about more than just what makes the news headlines.
Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience
14 Sep 2011 | by Jonathan Flint, APCO
Getting inside the minds of relevant groups is key to a successful corporate comms strategy.
Ros Hunt, Cohn & Wolfe: Personality and authenticity
14 Sep 2011 | by Ros Hunt
PR professionals need to avoid the use of corporate speak when engaging with their audiences.
Julia King, Context: Keep your enemies close
14 Sep 2011 | by Julia King, Context
Listening to the views of stakeholders means more than just cosying up to your friends.
Sandra Macleod, Echo Research - The ABC of reputation
14 Sep 2011 | by Sandra Macleod, Echo Research
Learn some lessons in reputation management without attending the school of hard knocks.
Caroline Weber, Fleishman-Hillard: Make your partnerships pay
14 Sep 2011 | by Caroline Weber, Fleishman-Hillard
The recession has made many question the value of their corporate responsibility initiatives.
Gavin Megaw, Hanover: Mind the reputation gap
14 Sep 2011
Do not let your clients fall through the gap between PR promises and operational reality.
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