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Andrew Ager, Weber Shandwick: Do something Olympic

Many of London 2012's official partners are squandering a once in a lifetime opportunity.

New business leagues (23 September 2011)

Publicis London moves up four places in the creative league after winning the Nescafe account

Market research leagues 2011

Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.

How would you deal with an assault from UK Uncut on your clients?

Leading PROs share their advice on how to handle protest activity.

Charlie O'Rourke, AIMediaComms: The value of reputation.

The ability to manage stakeholders is vital to uphold corporate reputation and to build trust.

Edward Walsh, APCO: Juggling the DNA approach

Corporate reputation management is about more than just what makes the news headlines.

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

Getting inside the minds of relevant groups is key to a successful corporate comms strategy.

Ros Hunt, Cohn & Wolfe: Personality and authenticity

PR professionals need to avoid the use of corporate speak when engaging with their audiences.

Julia King, Context: Keep your enemies close

Listening to the views of stakeholders means more than just cosying up to your friends.

Sandra Macleod, Echo Research - The ABC of reputation

Learn some lessons in reputation management without attending the school of hard knocks.

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