Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
Brands are increasing their investment in sponsorship while weighing up whether to back niche events or spread their budget across multiple types of entertainment, writes Kim Benjamin.
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Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
With more brands pushing the marketing boundaries, digital agencies are increasingly finding themselves at the centre of campaigns that span all media and disciplines.
Market research leagues 2011
20 Sep 2011 | by Kim Benjamin
Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.
Design Leagues 2011
12 Aug 2011 | by Kim Benjamin
Specialist agencies can do much to help brands lessen their environmental impact, but in this tough economy, it can be difficult to persuade clients and consumers to invest in 'green'.
Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
Marketing reveals the top customer publishing players in the UK and takes a look at how branded content is increasingly in vogue.
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point.
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
Some big brands are switching their spend away from online display advertising as social media comes to the fore.
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