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Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
LONDON - ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
