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LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
Despite a difficult climate, digital marketing continues to record impressive growth as other media struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles
LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
