Biggest brands: Top 50 selling brands 2007
22 Aug 2007
Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.
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Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.
The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.
Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.
Campaign's log of the UK's best performing new-business agencies
Field marketing has continued to polarise between traditional field marketers and their younger experiential counterparts.