Marketing League Table: Customer publishing leagues
19 Sep 2007 | by David Tiltman and Amanda Nottage
A new mag for every day of the year - customer publishing is in great shape.
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LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
A new mag for every day of the year - customer publishing is in great shape.
LONDON - Marketing magazine publishes its annual league table of customer publishing agencies.
Campaign's weekly look at which agencies are winning the new-business battle
Operating in a mature market, agencies are seeking growth by turning the data they collect into workable insights.
LONDON - For a full listing of Marketing's annual league table of the biggest market research agencies see the 5 September issue of the magazine.
Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.
The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.
Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.