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Nielsen reports 10% drop in direct mail volumes

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

Marketing League Table: Customer publishing leagues

A new mag for every day of the year - customer publishing is in great shape.

Customer Publishing league tables

LONDON - Marketing magazine publishes its annual league table of customer publishing agencies.

Campaign's New Business Tables

Campaign's weekly look at which agencies are winning the new-business battle

Marketing League Table: Research - Research leagues

Operating in a mature market, agencies are seeking growth by turning the data they collect into workable insights.

Market Research League Table

LONDON - For a full listing of Marketing's annual league table of the biggest market research agencies see the 5 September issue of the magazine.

Campaign New Business Tables

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Biggest brands: Top 50 selling brands 2007

Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.

Biggest brands: Top 20 grocery categories 2007

The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.

Biggest brands: Top 20 own-label brands 2007

Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.


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