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Many agencies in this sector have pushed beyond the narrow confines of traditional sales promotion activities in recent years, acquiring experiential and digital skills, which have allowed them to provide a more strategic service. Some of these efforts are bearing fruit, with a number of agencies achieving...
The Olympics have forced brands to think harder about how to use sponsorship, with the games offering neither access to athletes for promotional purposes nor in-stadium ad opportunities. Indeed, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) goes out of its way not...
Campaign's record of the most successful new business agencies in 2007
An analysis of the highest earning agencies in the world of advertising.
Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.
LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.
The days of pure sales promotion look numbered as brand tie-ups and collaborations gain in popularity, writes Robert Gray.
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
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