10 best advertising agencies to work for
14 Dec 2007
Taken from the Campaign Annual 2007.
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This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...
Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.
LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
Mailings are under pressure, but opportunities in digital and data are buoying the direct industry. Amanda Nottage and David Tiltman report.
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.