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Marketing League Table: Digital leagues

This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...

10 best advertising agencies to work for

Taken from the Campaign Annual 2007.

Marketing League Tables: Digital - Digital leagues

Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.

2007 League table of top digital agencies

LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.

Nielsen reports 10% drop in direct mail volumes

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

Direct marketing: Direct marketing leagues

Mailings are under pressure, but opportunities in digital and data are buoying the direct industry. Amanda Nottage and David Tiltman report.

Direct marketing league tables detect shift to digital

LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.

Top 100 online advertisers

Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.

Campaign Top 300 Agencies 2006

Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.


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