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How would you deal with an assault from UK Uncut on your clients?

Leading PROs share their advice on how to handle protest activity.

Charlie O'Rourke, AIMediaComms: The value of reputation.

The ability to manage stakeholders is vital to uphold corporate reputation and to build trust.

Edward Walsh, APCO: Juggling the DNA approach

Corporate reputation management is about more than just what makes the news headlines.

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

Getting inside the minds of relevant groups is key to a successful corporate comms strategy.

Ros Hunt, Cohn & Wolfe: Personality and authenticity

PR professionals need to avoid the use of corporate speak when engaging with their audiences.

Julia King, Context: Keep your enemies close

Listening to the views of stakeholders means more than just cosying up to your friends.

Sandra Macleod, Echo Research - The ABC of reputation

Learn some lessons in reputation management without attending the school of hard knocks.

Caroline Weber, Fleishman-Hillard: Make your partnerships pay

The recession has made many question the value of their corporate responsibility initiatives.

Gavin Megaw, Hanover: Mind the reputation gap

Do not let your clients fall through the gap between PR promises and operational reality.

Ben Curson, Hill & Knowlton: Noise vs business impact

The squeaky wheel should not always get the grease when it comes to corporate reputation.

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