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Design agencies are being called on to demonstrate their adaptability as the tough economy and brands' evolving needs are combining to demand a more holistic service.
Design agencies have an important and enduring part to play in the marketing mix, but proving the ROI they can offer is vital to the industry's continued success, writes Scott Billings.
LONDON - The Royal Marines is expanding its digital recruitment drive with a training tool intended to help users get fit alongside commandos.
It was supposed to unite the country over the next five years, show what Britain as a country and London as a city stand for and talk to young people in a language they relate to. What the London 2012 logo wasn't supposed to do was generate almost universal derision. So unfolded the biggest design news...
LONDON - For a detailed listing of these tables, see the 24 October edition of Marketing magazine.
LONDON - Marketing magazine publishes its annual league table of top design agencies.
The London 2012 farrago has done them no favours, but agencies are benefiting from tapping more varied revenue streams.
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.
