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Top 50 Consumer Consultancies

Despite clients showing continued caution and asking agencies to do more for less, consumer PR consultancies continue to thrive, reports Kate Magee.

Vanessa Canzini, eBay: Don't lose the brand magic

It is crucial to reshape a brand to reflect reality, but never lose sight of what makes it special.

Client View - Nick Hindle, McDonald's: Managing the McFightback

McDonald's describes how it has resuscitated its reputation - and won over one of the brand's harshest critics, Jamie Oliver.

Glenn Manoff, O2: Off the coverage drug

Aim for a bolder communications strategy by measuring your organisation's reputation.

Sophy Silver, Facebook: The sway of social networks

Brands that manage their reputations on social networking sites are reaping the rewards.

Greg Dawson, Virgin Atlantic: Build reputations every day

Why do many comms directors confine corporate reputation management to results time?

Graham McWilliam, BSkyB: Moving into a new space

The Sky Arts channels have challenged perceptions of the brand and been a commercial success.

Brands held in good repute

Welcome to PRWeek's latest venture.


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