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Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.

Marketing's Direct Marketing and Sales Promotion League Tables 2009

31 Mar 2009 | by Noelle McElhatton

Agencies that can work across disciplines should emerge from the recession in a strong position.

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Marketing League Table: Sales promotion leagues

19 Dec 2007

Many agencies in this sector have pushed beyond the narrow confines of traditional sales promotion activities in recent years, acquiring experiential and digital skills, which have allowed them to provide a more strategic service. Some of these efforts are bearing fruit, with a number of agencies achieving...

Marketing League Table: Sales promotion - Sales promotion leagues

10 Oct 2007

The days of pure sales promotion look numbered as brand tie-ups and collaborations gain in popularity, writes Robert Gray.

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