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In a pessimistic Britain, which brands give people comfort?

Britain in 2007 is a pessimistic place to be, according to a national research project conducted by McCann Erickson and reported by Marketing. Gordon Brown has inherited an electorate from Tony Blair whose mood is confused and frequently angry. In the light of these findings, brands that offer stability...

When adverts get annoying - when do viewers switch off?

The ASA has revealed the most complained about adverts -- but are they the ones that annoy you the most? Here you can see a short video revealing which adverts make viewers switch off and what they really think about advertising.


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