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Broadly speaking there are two types of business book. Those written by high-profile individuals who write in a charismatic, individual way and those written by the worthy. This book definitely falls into the second category, writes Paul Seligman, managing director of Communicator.
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. By Peter and Olsen
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
The economy is booming and the vast majority of people have never had it so good-with unparalleled affluence, better health and access to virtually unlimited goods and leisure activities. Report by Future Foundation and Abbey National
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications.
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'. By Drayton Bird.
Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School
Most businesses agree that customer is king. But most companies can still do more to become customer-focused by anticipating, understanding and responding appropriately to their customers' needs. Book from the Institute of Directors.
