Has the recession changed attitudes to brands and advertising?
06 Apr 2011 | by Richard Morris
People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.
Research suggests the industry is bouncing back from recession, as M&A activity picks up.
People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.
Carat's latest adspend forecast, published on 27 August, paints a positive picture for the ad industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how each medium is expected to perform.
After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.
The IPA has been publishing its Bellwether report for the past ten years. Brand Republic breaks down how confidence in the market has varied across the years.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Nick Smith, director of marketing strategy, Centrica.
The Government has launched an inquiry into whether children are damaged by advertising, which could result in more restrictions for the industry, but are the general public really worried? Here you can see a short video on what the public thinks about the effect advertising has on children.
What ads irritate you and why is the question Vox Pops International asked members of the public.
Britain in 2007 is a pessimistic place to be, according to a national research project conducted by McCann Erickson and reported by Marketing. Gordon Brown has inherited an electorate from Tony Blair whose mood is confused and frequently angry. In the light of these findings, brands that offer stability...