Search results

Showing 1 - 10 of 39 results

Sort results by: date | relevance

1 2 3 4

Search filters:

By Article Type

  • Research Remove publication filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

Top 150 table reveals PR industry has bounced back from recession

Research suggests the industry is bouncing back from recession, as M&A activity picks up.

Has the recession changed attitudes to brands and advertising?

People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.

Generation 62.0: Digital planning for an aging population

Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.

Carat global ad expenditure forecast

Carat's latest adspend forecast, published on 27 August, paints a positive picture for the ad industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how each medium is expected to perform.

ZenithOptimedia global ad expenditure forecast

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

IPA Bellwether report: ten years of market data

The IPA has been publishing its Bellwether report for the past ten years. Brand Republic breaks down how confidence in the market has varied across the years.

DATA 2002: ultimate data management challenge; centrica's project jupiter

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Nick Smith, director of marketing strategy, Centrica.

Does advertising affect children?

The Government has launched an inquiry into whether children are damaged by advertising, which could result in more restrictions for the industry, but are the general public really worried? Here you can see a short video on what the public thinks about the effect advertising has on children.

What was the most annoying ad of 2007?

What ads irritate you and why is the question Vox Pops International asked members of the public.

In a pessimistic Britain, which brands give people comfort?

Britain in 2007 is a pessimistic place to be, according to a national research project conducted by McCann Erickson and reported by Marketing. Gordon Brown has inherited an electorate from Tony Blair whose mood is confused and frequently angry. In the light of these findings, brands that offer stability...

1 2 3 4

Additional Information

Latest jobs Jobs web feed