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Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey.
The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter.
How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
Iceland denied speculation that former Atomic Kitten singer Kerry Katona had been dropped as the spokesperson of its advertising last week, but do the public think the supermarket should keep her on? Here you can see a short video on whether people think that Katona is a good representative for Iceland.
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Visit London is rebranding its global identity for the first time in five years to raise the profile of the city ahead of the 2012 Olympic Games. Here you can see a short video on how the public think London should be promoted and what they think is really important about the capital.
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.
The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.
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