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Consumer attitudes towards Christmas ads

Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.

How truthfulness influences voting and purchase decisions

Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.

Shoppers get back to basics

Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

Store brands gain ground on national brands

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

Why supermarkets should take note of our die-hard shopping habits

Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.

When celebrity endorsements go wrong

With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential damage to brands by scandalous celebs.

Driving value from promotions

With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.

Festival fever

Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.

Sector Insight: Computers

Specialist computing shops are having to fight for market share as more generalist players are entering the sector.


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