26 Nov 2012
| by Keith Glasspoole
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.
05 Nov 2012
| by Rodney Collins
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
05 Nov 2012
| by Tim Eales
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
15 May 2012
| by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.
21 Mar 2012
| by Craig Lawrie
Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.
23 Aug 2011
| by Matt Williams
With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential damage to brands by scandalous celebs.
30 Jun 2011
| by Rod Street
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
24 Jun 2011
| by Clementine Marcel and David Akeredolu
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
29 Sep 2010
| by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
25 Nov 2009
| by Jane Bainbridge
Specialist computing shops are having to fight for market share as more generalist players are entering the sector.