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Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
More than 11m Britons are now shopping online at least twice a week, according to new research, but what are they buying and is there anything they wouldn't be happy to purchase on the internet? Here you can see a short video on the public's online shopping habits.
Brand Republic took to the streets to find out which clothing brands are most popular with the public. Here you can see a short video on their responses.
Supermarkets that offer own-label children's clothes ranges are a hit with some busy mums who want to save time and money by buying their kids' food and clothes all at once.
Online shopping sales have almost doubled since last year, hitting a record high but why is its popularity increasing so rapidly? Here you can see a short video on what consumers think are the benefits of shopping online.
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