The new power of television
17 Dec 2012 | by Sarah Ivey
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
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Marketers at risk of turning consumers into brand blockers
24 Dec 2012 | by Kieran Kilmartin
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
Harnessing the power of household buzz
14 Dec 2012 | by Paul Oronoz
More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.
The perfect gift for today's generation? Get away, together
14 Dec 2012 | by Rodney Collins
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
What do consumers think of 4G?
07 Dec 2012 | by Gavin Sugden and Aakanksha Haran
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
The mum dilemma
06 Dec 2012 | by Tash Walker
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.
App prices - a few pennies more wouldn't hurt
03 Dec 2012 | by Annette Ehrhardt
With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
The new rules of engagement
28 Nov 2012 | by Paul Alfieri
Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.
Viewable impressions send engagement and relevance soaring
19 Nov 2012 | by Michael Froggatt
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Social media gives you wings
16 Nov 2012 | by Charlie Dundas
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
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