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Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Food & Drink: Ryvita is revitalised by ice-cool approach

15 Dec 2011

Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image.

Consumer: Gok Wan gives new look to Specsavers

15 Dec 2011

Earlier this year, Specsavers' long-term style ambassador Gok Wan launched his own range of glasses. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie Communications was asked to handle the launch.

Events: Prince the ideal advocate of home show

15 Dec 2011

Event organiser Media 10 wanted to position the 2011 Ideal Home Show as one of the UK's top consumer home events. Stuart Higgins Communications was hired to handle consumer and trade PR for the 17-day event, which took place in London.

Capitalising your brand

13 Dec 2011 | by Anne Collins

Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.

How do people consume the news?

30 Nov 2011 | by Ralph Risk

While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research.

Literature: Online book grabs worldwide attention

24 Nov 2011 | by Kate Magee

Stratford Literary Festival asked Quicksilver to raise awareness of its fourth annual festival.

Young westerners are embracing a global outlook

23 Nov 2011 | by Canvas8

The contrast between global and local is becoming one of the defining features of the 21st century, according to Canvas8's Global Mindset study.

Food and drink - J&B gets the party started in Cape Town

10 Nov 2011

Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South Africa.

The brand fallout from BlackBerry's blackout

19 Oct 2011 | by Mark Ursell

Despite last week's BlackBerry outage, 70% of users say they would stick with the brand, according to figures from Tpoll's online consumer panel.

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