Click 
to remove filters
How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.
Building reputation is an internal as well as external exercise and keeping abreast of customer expectation and perception is the key to success. Andrew Redpath of the British Brands Group explains.
This report is based on a research project entitled 'Young People, Media and Personal Relationships', which was conducted by the authors between June 2001 and July 2003. The project was funded by the Advertising Standards Authority, the British Board of Film Classification, the BBC, the Broadcasting...
How can great advertising be dysfunctional? How could a phrase that became a catchword work against the AA? And how does a new advertising campaign align an organisation? Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School...
Value players will probably challenge your company. How will it respond? Article from McKinsey Quarterly.
Britain's bosses are beginning to take ageism in the workplace seriously according a survey from Cranfield School of Management.
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a substantial increase in expenditure in the UK over the next decade.
Chapter 1 of Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group's new book Bang! Getting Your Message Heard in a Noisy World.
PPA has launched a research guide, designed to help advertisers and agencies get more out of magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates.
Fascinating summary of information relating to the attitudes children and parents have towards food advertising in Europe, by Brian Young, PHD, School of Psychology, University of Exeter, for the Food Advertising Unit.
