Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.
When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon.
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.
With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
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