Social TV: Everybody's talking about it
18 Jun 2012 | by Mat Riches
A third of adults say they have visited a social media site while watching a TV show, writes Mat Riches, associate director, Kantar Media Custom.
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The changing gamer
26 Jun 2012 | by Alice Dunn
Heavy gamers are 49% more likely than the average British adult to believe that advertising helps them make the best purchases, writes Alice Dunn, marketing executive, Kantar Media.
Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Youth and social media
04 May 2012 | by Sarah Gale
We need to understand how the next generation are using new technology and how their behaviours and attitudes change as a result of this, writes Sarah Gale, senior director, Ipsos Mori.
Understanding always-on business decision makers
02 May 2012 | by Christoph Becker
Almost half of global business decision makers feel more productive and able to perform when blending work with personal time, writes Christoph Becker, global chief executive and creative officer, Gyro.
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