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Entertainment: Film fans sent on troll-hunting mission

Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.

Sport: Lady jockeys put on the ultimate show

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.

Public Sector: Walk in the Park reaches a high note

Walk in the Park is a festival in Northampton, which includes live music and family entertainment.

Reputation Survey: Olympic sponsors

Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor.

Food & Drink: Ryvita is revitalised by ice-cool approach

Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image.

Consumer: Gok Wan gives new look to Specsavers

Earlier this year, Specsavers' long-term style ambassador Gok Wan launched his own range of glasses. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie Communications was asked to handle the launch.

Events: Prince the ideal advocate of home show

Event organiser Media 10 wanted to position the 2011 Ideal Home Show as one of the UK's top consumer home events. Stuart Higgins Communications was hired to handle consumer and trade PR for the 17-day event, which took place in London.

Literature: Online book grabs worldwide attention

Stratford Literary Festival asked Quicksilver to raise awareness of its fourth annual festival.

Freuds tops consumer table

PRWeek has published its Top 50 Consumer Consultancies league table for 2011.

State of the Press Release

The press release has come a long way since its introduction back in 1906. With the changing media landscape, today's press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges.


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