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Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.
Gordon Ramsay's commercial prospects are likely not be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed in the latest Brand Republic video -- watch it now.
The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows?
A leading Tory has attacked lads' mags for encouraging irresponsible behaviour among young men and promoting a negative image of women but what do the public think about the likes of Nuts and Zoo? Here you can see a short video on the public's opinions of lads' mags.
Pamela Anderson entered the Big Brother house in Australia last week to boost the show's ailing ratings but which celebrity would the public like to see in the UK show? Here you can see a short video on which celebrity the public think would make an entertaining housemate.
Brand Republic took to the streets to find out what the public like about their favourite TV and radio channels.
An Asian BBC director recently criticised broadcasters for putting too many ethnic minority faces on TV but what do the public think about how accurately the media as a whole reflects UK society? Here you can see a short video on the public's views about the media and whether they think ethnic minorities...
'Big Brother' is back for a ninth series and has already caused controversy with the aggressive actions of one of the housemates, but how many people are watching the show? Here you can see a short video on what the public think about 'Big Brother', whether people are watching it or steering clear.
In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans and whether a shocking...
