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Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.
Earlier this year the Rainbow Trust, which supports children with life-threatening or terminal illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion event. Its retained agency Pier Marketing was asked to maximize publicity for the event.
Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high on the political agenda.
Software firm VMware asked Brands2Life to help raise its profile ahead of the Government's Comprehensive Spending Review and position its virtualization technology as a way to save money on IT resources.
The public has more sympathy with unions than the Government over public sector cuts, but the majority is still against the proposed strikes on 30 November.
Shelter asked Amplify to help to raise awareness of the problems caused by 'rogue' landlords who do not fulfil their legal obligations operating within the private rented sector.
Grayling jumped into first place in the public sector league tables with a fee income of £3.1m.
