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What price trust?

29 May 2013 | by Greg Nugent

Trust is one of the most valuable intangible assets a brand can possess; marketers can boost that value, as well as their own credibility, by finding ways to tell consumers the truth.

Austerity and the need for optimism

08 May 2013 | by Greg Nugent

Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing consumer attitudes to austerity

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.

Charity: FitFlop star benefit scores hole in one

01 Feb 2012 | by John Owens

Lexis was picked to promote a fundraising celebrity golf tournament for the Make-A-Wish UK Foundation.

Public Sector: Beko fridge-freezers

19 Jan 2012 | by John Owens

Last summer, there was a major fire in a London tower block in Bermondsey. At the time, it was widely reported to have been caused by a lightning strike, but the London Fire Brigade (LFB) discovered it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public...

Reputation Survey: Charities - Public divided on use of shock tactics

08 Dec 2011

Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.

Voluntary sector: Celeb charity show puts trust in fashion

30 Nov 2011

Earlier this year the Rainbow Trust, which supports children with life-threatening or terminal illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion event. Its retained agency Pier Marketing was asked to maximize publicity for the event.

Voluntary sector - Macmillan lobbies for better cancer care

30 Nov 2011

Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high on the political agenda.

Technology: VMware cuts IT costs for public sector

30 Nov 2011

Software firm VMware asked Brands2Life to help raise its profile ahead of the Government's Comprehensive Spending Review and position its virtualization technology as a way to save money on IT resources.

Reputation Survey: Public Sector Strikes - Unions losing strike debate

16 Nov 2011

The public has more sympathy with unions than the Government over public sector cuts, but the majority is still against the proposed strikes on 30 November.

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