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Do the public want upmarket burger chains?

30 Apr 2008 | by Vox pop

In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald's is providing its staff with designer uniforms, but will they be successful? Here you can see a short video on what the public thinks about burger chains opting for a more premium image.

What do the public think of McDonald's 'A-levels' scheme?

06 Feb 2008 | by Vox pop

McDonald's has been given the go-ahead by the Qualifications and Curriculum Authority to run its own nationally recognised qualification in human resources and marketing but what do the public think about the move?

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