Why Anti-Sweatshop Campaigners Should be Pro Logo
23 Apr 2003 | by Steve Hilton
Steve Hilton of Good Business examines why brands are not the enemy of those wanting to make the world a better place, but an ally.
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Celebrities designing clothes - how does it influence what shoppers buy?
05 Sep 2007 | by Vox pop
An increasing number of high street retailers are recruiting celebrities to design clothes for them - most recently Kate Moss' range for Topshop hit the headlines. Here you can see a short video on what consumers think about celebrities designing clothes and whether they would rush to Topshop if their...
Youth Perspective 7: Twenty Years of Creating Fame for Levi's
26 Sep 2002 | by Derek Robson
This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Derek Robson, Group Business Director, BBH
Youth Perspective 7: Case Study; Firetrap
26 Sep 2002 | by Daniel Morris
This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Daniel Morris, MD, Firetrap
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