The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.
When Vauxhall launched the second generation Agila it had to get the attention of a new audience and establish the redesigned model in a competitive market segment - the 'supermini'.
For a brand that has been established for 42 years, Ford's Transit is in remarkable shape. It is the top seller in the commercial vehicle sector, with 74,358 vans sold in 2006.
Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they would like to see more live ads in the future.
Brand: S-MAX MPV Client: Ford of Britain Brief: To launch the S-MAX below-the-line across Europe Target Audience: Young sporty male drivers of family cars Budget: Undisclosed Agency: Wunderman CHALLENGE Since the launch of the Renault Espace in the 1980s, multi-purpose vehicles...
A precis of the 2004 Brands Lecture given by David Aaker, on brand portfolio management.
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