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Targeting students - the potential for brands

Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.

How to make your research budget leaner

Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.

How has the credit crunch affected people?

As the price of oil, gas, electricity and food continues to rise, and the property market collapses, Brand Republic took to the streets to find out how members of the public have been affected by the credit crunch, if at all.

Businesses look to mobile solutions for their sales forces

New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA) Markets, finds that the market generated €255.5 million in 2007 and estimates this to reach €869.5 million in 2013.

Forrester Research report explains blogging benefits for marketers

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

Group M forecast: Olympic sponsorship lifts outlook for 2007

Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.

Online ad spend: Internet establishes itself as a major advertising medium

The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.

Bellwether points to better future for UK ad industry

The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

According to the March 2006 report from the Internet Advertising Bureau, the trade body for online advertising, total UK online advertising expenditure in 2005 grew by 65.6% to £1,366.4 million (£1.4 billion) to take the sector's market share to 7.8%.


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