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Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
