An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.
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Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
Online video can help deliver significant impact across a range of brand metrics, writes Mads Holmen, planning director, GoViral.
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
Driving value from promotions
30 Jun 2011 | by Rod Street
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
How to make your research budget leaner
11 Aug 2009 | by Duncan McCallum
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
Ramsay brand unaffected by affair allegations
09 Dec 2008 | by Vox pop
Gordon Ramsay's commercial prospects are likely not be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed in the latest Brand Republic video -- watch it now.
Are men interested in skincare products?
29 May 2008 | by Vox pop
The average British man spends less than £2.50 a year on skincare, according to the latest research from Mintel, despite the likes of David Beckham and Pierce Brosnan regularly appearing in ads to promote products for men. Here you can see a short video on what skincare products men do buy and whether...
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