Corporate innovation
01 May 2001 | by BestofBiz
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
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Corporate alliances
01 Dec 2001 | by BestofBiz
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
Corporate voodoo: principles for business mavericks and magicians
25 Apr 2001 | by Rene Carayol and David Firth
Corporate Voodoo is about a new kind of business management, and one that works in a broad sphere of business including advertising and marketing. The main thrust of the book is to persuade business to be adventurous, but adventurous for a reason. By Rene Carayol and David Firth.
Corporate venturing
01 Feb 2001 | by BestofBiz
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
Customer relationship marketing; get to know your customers and win their loyalty
01 Apr 2000 | by Liz Machtynger, Merlin Stone and Neil Woodcock
As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively. By Liz Machtynger, Merlin Stone and Neil Woodcock.
Direct marketing: an integrated approach
01 Apr 1998 | by McDonald
This is a text with cases appropriate for a course called database marketing or direct marketing.
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