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Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media.
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
Brand Republic took to the streets to find out which clothing brands are most popular with the public. Here you can see a short video on their responses.
Supermarkets that offer own-label children's clothes ranges are a hit with some busy mums who want to save time and money by buying their kids' food and clothes all at once.
An increasing number of high street retailers are recruiting celebrities to design clothes for them - most recently Kate Moss' range for Topshop hit the headlines. Here you can see a short video on what consumers think about celebrities designing clothes and whether they would rush to Topshop if their...
Steve Hilton of Good Business examines why brands are not the enemy of those wanting to make the world a better place, but an ally.
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