Consumers shun Black Friday and Cyber Monday as retail gimmicks
22 Dec 2011 | by Mark Ursell
Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.
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Tapping into New Year's resolutions
28 Dec 2011 | by Alice Dunn
With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
Capitalising your brand
13 Dec 2011 | by Anne Collins
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Meaningful brands at Christmas
12 Dec 2011 | by MPG Media Contacts
While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.
The high street is dead, long live the high street
08 Dec 2011 | by Lucy Fligelstone
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing.
How do people consume the news?
30 Nov 2011 | by Ralph Risk
While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research.
A white or a blue Christmas?
29 Nov 2011 | by Neil Valentine and Jennifer Fisher
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing.
Young westerners are embracing a global outlook
23 Nov 2011 | by Canvas8
The contrast between global and local is becoming one of the defining features of the 21st century, according to Canvas8's Global Mindset study.
How tablets and e-readers are changing the UK's digital diet
16 Nov 2011 | by Sam Howroyd
Sixty nine percent of tablet owners think most people will have a tablet or e-reader in the future, research from UM London reveals.
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