Brand heritage - what makes a brand great?
16 Dec 2004 | by Joseph Benson
What makes brands like Mercedes, Disney, Gucci and McDonald's great? They have had the time to build a meaningful and relevant past - a heritage.
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A guide to brand protection
20 Dec 2004 | by British Brands Group and Bristows
Here you'll find an updated edition of 'A Guide to Brand Protection', offering advice for non-lawyers in branded companies on how to protect their brands.
Brand Royalty - an excerpt from Matt Haig's latest book
18 Nov 2004 | by Matt Haig
In this new book, published by Kogan Page, bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so. Brands covered include Burberry, David Beckham, Harry Potter, Nike and Calvin Klein.
West Europe Quarterly Review, Q3 2004
16 Nov 2004
Western Europe's soft drinks market saw a slowdown in 2004, according to leading beverage industry analysts Canadean in their latest Quarterly Review.
Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
Is your brand going to graduate or be stuck in adolescence? Joseph Benson and Bret Kinsella suggest that the best brands succeed because they excel at each stage of their life cycle.
Are brands a force for good?
01 Nov 2004 | by John Noble, British Brands Group
The anti-brand lobby argue that brands are immoral and exploitative. John Noble of the British Brands Group suggests that they have missed the point.
Brands, innovation and growth
01 Nov 2004 | by James Amos, PIMS Associates
Simon Amos of PIMS Associates discusses the results of a new PIMS analysis comparing the innovation performance of branded and non-branded businesses.
Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
A precis of the 2004 Brands Lecture given by David Aaker, on brand portfolio management.
Will the pensions crisis effect consumer marketing?
19 Oct 2004 | by Dick Stroud
Dick Stroud of 20plus30 marketing asks what effect the pensions crisis will have on consumer marketing.
Excerpt from 'Confessions of an Advertising Man'
01 Oct 2004 | by David Ogilvy
Confessions of an Advertising Man, the standard introduction to advertising, is being reissued by Southbank Publishing with a new foreword by Sir Alan Parker. This seminal business classic distills all the successful Ogilvy concepts, tactics and techniques. Read a sample free of charge here on Think.
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