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Young people's consumer confidence

Young people in emerging markets are five times more optimistic about the future than those in developed markets, writes Sarah Quinn, marketing manager, On Device Research.

The breakfast club

Morning has traditionally been the time for radio but the competition for attention is now fierce, writes Sarah Jenkins, director, Ipsos MediaCT.

The stellar performance of online video

While video may take more investment for the initial creative, research from MediaMind shows that the benefits are clear.

Facebook's emerging future

In just over two years Facebook is expected to have two billion users. Tom Smith, founder of GlobalWebIndex, explores the implications of seven waves of trend data.

Who are Britain's healthy eaters?

Healthy eaters are 28% more likely than the average British adult to be in the AB social grade, writes Alice Dunn, marketing executive, Kantar Media.

The scarring of the British shopper

Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison, head of retail intelligence, Ipsos Retail Performance.

Making the most of mobile advertising

Despite massive growth, mobile advertising has yet to find a formula that truly engages consumers, write Ines Nadal and Liam Fox-Flynn, Ipsos ASI.

Understanding the business elite

The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.

London Paralympics 2012: What did we make of it all?

How did the British public perceive and react to the Paralympic Games, asks Julie Hamshere, head of research, Initiative UK.

How the natives will shape the future of digital marketing

Younger audiences are demonstrating more positive attitudes to online advertising, writes Richard Sharp, UK managing director, ValueClick Media.


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