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Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu.

Public Sector: Walk in the Park reaches a high note

26 Jan 2012 | by John Owens

Walk in the Park is a festival in Northampton, which includes live music and family entertainment.

Top 150 table reveals PR industry has bounced back from recession

04 May 2011 | by Kate Magee

Research suggests the industry is bouncing back from recession, as M&A activity picks up.

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

PLANNING CASEBOOK: Galaxy plans an irresistible campaign

24 Nov 2009 | by Oliver Seares

Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a huge impact around the world, so MediaCom needed to develop a counter attack that would propel Galaxy to the top of the public's shopping lists.

Churchill's radio ads boost interest levels

20 Oct 2009 | by Stacey Pratt

Challenge: Insurance is a low-interest category and consumers do not generally have much brand loyalty. Aggregator brands in the category rank quotes by price, making the market even more competitive. Most people now use aggregators to create a shortlist, so we needed to ensure that if Churchill wasn't...

Twiggy raises profile of M&S anniversary

22 Sep 2009 | by Claudia Hobbs

Challenge - This year has become synonymous with recession and, with shoppers having less disposable income, the high street has suffered significantly. Consumers have faced a number of doom and gloom messages in the media and have become accustomed to being barraged with countless deals from all the...

Specsavers campaign exceeds expectations

15 Sep 2009 | by Kevin Ayadassen

Challenge - With the public feeling the pinch more than ever, consumers are taking more time to select products and making more informed purchase decisions. To reflect this, Specsavers launched its Digital Mirror in October 2008, which enables consumers to try a range of spectacles online by uploading...

Gloria Hunniford boosts sales for Flora

02 Sep 2009 | by Adam Smith

Strategy Insight revealed that to change consumption behaviour involving health, a clear reward or attainable goal within a realistic time frame was critical. To convey a fundamentally medicinal message, the communication should entertain, feel human and offer emotional warmth. Our strategy was to tangibly...

Romantic stories increase sales of Nina

25 Aug 2009 | by Nik Wheatley

Challenge - After a solid launch in 2008, Nina faced a difficult consolidation year. With no new news, creative or celebrity endorsement, we had to restoke the flames of interest in a hyper-competitive fragrance market. A great brand proposition rooted in a world of fantasy and romance was our greatest...

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