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Forrester Research report explains blogging benefits for marketers

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

Online ad spend: Internet establishes itself as a major advertising medium

The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

According to the March 2006 report from the Internet Advertising Bureau, the trade body for online advertising, total UK online advertising expenditure in 2005 grew by 65.6% to £1,366.4 million (£1.4 billion) to take the sector's market share to 7.8%.

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

According to the latest figures from the Internet Advertising Bureau, the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006.


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