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Why is online advertising still failing to engage consumers?

01 Oct 2010 | by Faye Weeks

A study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and asks what can be done to address this.

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.

Sports fans move to interactive media says EIAA

09 Jun 2008

New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.

European broadband continues to grow

24 Apr 2008 | by Frost & Sullivan

The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.

Social media consumption challenges traditional media

24 Apr 2008 | by Universal McCann

Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann.

Informa predicts mobile social networking revenues to hit US$52bn by 2012

25 Feb 2008 | by Informa

Informa Telecoms & Media's report Mobile Social Networking: Communities and Content on the Move Mobile says new features are attracting larger numbers of users and permitting new business opportunities.

MDA releases mobile growth trends data

06 Feb 2008

The Mobile Data Association has launched its first UK Mobile Report which provides statistics and analysis on current, historical and seasonal trends in the use of mobile technology.

Survey highlights Digital TV Switchover confusion

04 Feb 2008 | by FrequencyCast

An online poll indicates high percentage of viewers not ready for the UK digital TV switchover, claims a poll of internet radio show FrequencyCast.

Forrester Research report explains blogging benefits for marketers

02 Dec 2007 | by Alex Donohue

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

Online ad spend: Internet establishes itself as a major advertising medium

25 Jan 2007 | by The Internet Advertising Bureau

The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.

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