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Being uncomfortable with social media

13 Apr 2012 | by Ines Nadal and Tara Beard-Knowland

Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI.

Understanding older women gamers

27 Feb 2012 | by Emily Hunt

Marketing activity aimed at older women gamers needs to show an understanding of their concerns and preferences, writes Emily Hunt, research director, ICM Research.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Augmented reality and sales conversions

14 Oct 2011 | by Matt Trubow

Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.

An engaging vision: measuring consumer attitudes to online video

09 Aug 2011 | by Chris Worrell

Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.

The effectiveness of UK video campaigns

01 Aug 2011 | by DoubleClick Rich Media

Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media.

Engagement with social network advertising

26 Jul 2011 | by Mintel

Social networking is no longer confined to keeping in touch with old friends and meeting new people while sat behind a computer at home.

Mobile advertising shows its power

20 Jul 2011 | by Ariel Giefman

Advertisers can achieve significantly higher response from mobile ads compared with more traditional display, writes Ariel Giefman, principal analyst, MediaMind Research.

Understanding social media curators

13 Jul 2011 | by Emily Hunt and Richard Bussy

Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.

The effectiveness of consumer choice on pre-roll advertising

20 Jun 2011 | by YouTube

Users who opt-in to view YouTube's TrueView skippable ad format are over 75% more engaged than those who view standard pre-roll advertising, according to research released by Google.

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