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Group M forecast: Olympic sponsorship lifts outlook for 2007

26 Jan 2007 | by Adam Smith, GroupM

Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.

BCMA publishes branded content attitudinal consumer study

05 Jan 2007 | by The BCMA and Contentworx

The Branded Content Marketing Association (BCMA) has revealed its first in-depth study into consumer attitudes towards branded content working in conjunction with branded content specialist agency contentworx.

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